{"title":"Prime Lenses","description":"","products":[{"product_id":"fujifilm-xf50mmf1-0-r-wr","title":"50mm F1.0 Portrait Prime Lens for Fujifilm X Mount, Ultra-Wide Aperture \u0026 Weather-Resistant Design","description":"Achieve stunning shallow depth-of-field with the F1.0 aperture and precision-engineered rounded diaphragm, creating smooth bokeh and striking subject separation for portraits and lifestyle photography.\n\nShoot confidently in low-light conditions with the widest aperture in the XF lens lineup. Freeze motion with fast shutter speeds, maintain lower ISO for detail-rich images, or push high ISO for astrophotography versatility.\n\nPremium optical engineering delivers edge-to-edge sharpness at any aperture. Premium glass elements throughout the light path eliminate flare and weakness common in ultrafast lenses.\n\nPrecise manual focus with 120° rotation ring ensures accurate focus using Focus Peaking and Focus Assist modes. Autofocus movements are deliberate and minimize focus shift.\n\nWeather-resistant construction protects against moisture, dust, and temperatures down to 14°F (-10°C), making it reliable in demanding environments.\n\n50mm focal length | Fujifilm X Series mount","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":50859480842487,"sku":"B08GX7RYD3","price":1499.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/8991\/2311\/files\/51u71yVyOTL.jpg?v=1781365959"},{"product_id":"sony-sel90m28g","title":"90mm Macro Prime Lens for Sony Full-Frame Cameras, F2.8, Optical Stabilization \u0026 High-Resolution G Series Optics","description":"Professional 90mm macro lens for Sony α7 full-frame cameras. F2.8 aperture delivers bright, sharp images with stunning bokeh from the 9-blade circular design. Advanced optics including Super ED glass and spherical elements ensure corner-to-corner sharpness while minimizing flare. Optical image stabilization enables steady handheld shooting. Direct Drive SSM autofocus operates quietly and precisely. Dust and moisture-resistant construction. Minimum focus distance of 0.28m (0.92 ft) with 1.0x magnification for detailed macro work. Weight: 602g.","brand":"Sony","offers":[{"title":"Lens + Ring Light Kit","offer_id":50859481071863,"sku":"B00UJRKVKI","price":1219.99,"currency_code":"USD","in_stock":true},{"title":"Lens Only","offer_id":50859481268471,"sku":"B00U29GNEG","price":1073.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/8991\/2311\/files\/71TkWx5W_JL.jpg?v=1781365962"},{"product_id":"nikon-nikkor-z-20mm-f-1-8-s-premium-large-aperture-20mm-prime-lens-for-z-series-mirrorless-cameras-nikon-usa-model","title":"Ultra-Wide Prime Lens for Nikon Z Series Mirrorless Cameras, Large Aperture S-Series Optics","description":"Capture stunning wide-angle shots with the NIKKOR Z 20mm f\/1.8 S. This premium prime lens delivers exceptional low-light performance thanks to its fast f\/1.8 aperture. Advanced ED glass and Nano Crystal Coat technology minimize aberrations and flare for pristine image quality. The multi-focusing system ensures rapid, precise autofocus in any condition. Designed for Nikon Z mirrorless cameras with full compatibility across the Z mount ecosystem.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":50859481432311,"sku":"B084QPDT1H","price":1149.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/8991\/2311\/files\/61MFRuHXnjL.jpg?v=1781365966"},{"product_id":"zeiss-touit-2-8-12-wide-angle-camera-lens-for-sony-e-mount-mirrorless-cameras","title":"Wide-Angle Prime Lens for Sony E-Mount Mirrorless Cameras, High-Performance Optics","description":"Premium wide-angle prime lens engineered for Sony E-Mount mirrorless cameras. Features ZEISS T multi-coated optics for brilliant clarity in any light, aspherical design for edge-to-edge sharpness, and advanced floating elements that minimize aberrations across the entire focusing range. Fast, smooth autofocus delivers reliable performance for high-resolution sensors. Vivid colors and exceptional contrast in every shot.","brand":"ZEISS","offers":[{"title":"Fujifilm X-Mount \/ 1.8\/32","offer_id":50859481497847,"sku":"B00COJSPGG","price":900.0,"currency_code":"USD","in_stock":true},{"title":"Sony E-Mount \/ 1.8\/32","offer_id":50859481628919,"sku":"B00COJO7WC","price":720.0,"currency_code":"USD","in_stock":true},{"title":"Fujifilm X-Mount \/ 2.8\/12","offer_id":50859481661687,"sku":"B00COJR5A8","price":999.0,"currency_code":"USD","in_stock":true},{"title":"Sony E-Mount \/ 2.8\/12","offer_id":50859481694455,"sku":"B00COJN4TY","price":999.0,"currency_code":"USD","in_stock":true},{"title":"Fujifilm X-Mount \/ 2.8\/50M Macro","offer_id":50859481727223,"sku":"B00I4UFU2G","price":999.0,"currency_code":"USD","in_stock":true},{"title":"Sony E-Mount \/ 2.8\/50M Macro","offer_id":50859481759991,"sku":"B00I4UI924","price":999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/8991\/2311\/files\/41H2ELEvQqL.jpg?v=1781365967"},{"product_id":"canon-rf-100-400mm-f-5-6-8-is-usm-lens-lightweight-telephoto-zoom-with-optical-image-stabilization-fast-nano-usm-af-compact-design-for-wildlife-sports-photography-5050c002-64gb-card-bag","title":"Canon RF 100-400mm f\/5.6-8 IS USM Lens | Lightweight Telephoto Zoom with Optical Image Stabilization, Fast Nano USM AF \u0026 Compact Design | For Wildlife \u0026 Sports Photography (5050C002) + 64GB Card + Bag","description":"\u003cbr\u003eThe Canon RF 100-400mm f\/5.6-8 IS USM is a lightweight super-telephoto zoom lens designed for full-frame RF-mount mirrorless cameras. Offering an extensive focal range in a compact form factor, it is well suited for wildlife, sports, travel, and outdoor photography where reach and mobility are essential. The variable f\/5.6-8 aperture helps keep the lens portable while maintaining strong optical performance across the zoom range. The optical design incorporates one Ultra Low Dispersion element and one aspherical element to control chromatic aberrations, distortion, and color fringing. Canon’s Super Spectra Coating further enhances contrast and color accuracy while reducing flare and ghosting when shooting in bright or backlit conditions. Image quality remains sharp and consistent throughout the focal range. An Optical Image Stabilizer delivers up to 5.5 stops of shake correction, with up to 6 stops available when used with compatible cameras featuring Coordinated IS. This allows for confident handheld shooting at long focal lengths. Nano USM autofocus ensures fast, accurate, and quiet focusing for both stills and video. Close focusing provides up to 0.41x magnification at 400mm, and compatibility with RF teleconverters extends its versatility even further.\u003cbr\u003e\u003cbr\u003eManufacturer Items Include:\u003cbr\u003eCanon RF 100-400mm f\/5.6-8 IS USM Lens\u003cbr\u003eCanon E-67 II Lens Cap\u003cbr\u003eCanon Lens Dust Cap RF\u003cbr\u003e\u003cbr\u003eBundle Items Include:\u003cbr\u003eCanon RF 100-400mm f\/5.6-8 IS USM Lens\u003cbr\u003e64GB Memory Card\u003cbr\u003eCamera Bag\u003cul\u003e\n\u003cli\u003eCanon USA Authorized. Items Include: Canon RF 100-400mm f\/5.6-8 IS USM Lens, 64GB Memory Card, Camera Bag\u003c\/li\u003e\n\u003cli\u003eDesigned for photographers who need serious reach without excessive weight, the Canon RF 100-400mm f\/5.6-8 IS USM delivers super-telephoto versatility in a compact, travel-friendly design. Covering wildlife, sports, aviation, and outdoor subjects, this lens balances long focal lengths with manageable handling for handheld shooting across extended sessions.\u003c\/li\u003e\n\u003cli\u003eAdvanced optical construction includes an Ultra Low Dispersion element and an aspherical element to suppress chromatic aberrations, distortion, and color fringing throughout the zoom range. Combined with Canon’s Super Spectra Coating, the lens produces sharp, high-contrast images with accurate color reproduction, even when shooting in challenging lighting or backlit environments.\u003c\/li\u003e\n\u003cli\u003eOptical Image Stabilization provides up to 5.5 stops of shake correction and up to 6 stops when paired with compatible cameras using Coordinated IS. This stabilization system enables sharper handheld images at long focal lengths and slower shutter speeds, making the lens highly effective for wildlife and sports photography without requiring a tripod.\u003c\/li\u003e\n\u003cli\u003eFast and quiet Nano USM autofocus combines ring-type USM and STM technologies for responsive stills and smooth, near-silent video focusing. Close-focusing performance allows a maximum 0.41x magnification at 400mm, while compatibility with RF 1.4x and 2x extenders further expands reach for distant subjects.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Canon","offers":[{"title":"Default Title","offer_id":50859481858295,"sku":"B0GBZ3SC43","price":1019.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/8991\/2311\/files\/71EC-3Kjr7L.jpg?v=1781365970"},{"product_id":"sony-fe-50mm-f2-5-g-full-frame-ultra-compact-g-lens","title":"Full-Frame Prime Lens, Ultra-Compact Design with High-Performance G Series Optics","description":"Compact 50mm prime with F2.5 aperture for stunning low-light performance and beautiful background blur. Three aspheric elements deliver sharp, detailed images across the entire frame. Durable aluminum construction keeps weight minimal without compromising quality. Perfect for full-frame and APS-C Sony cameras.","brand":"Sony","offers":[{"title":"Default Title","offer_id":50859481923831,"sku":"B08ZSYM3K1","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/8991\/2311\/files\/81RhTpz2aHL.jpg?v=1781365972"}],"url":"https:\/\/focusnova.xyz\/collections\/prime-lenses.oembed","provider":"FocusNova","version":"1.0","type":"link"}